If you sell something that clearly solves a problem, yes.

It works well for:

• B2B SaaS
• Agencies and freelancers with a defined service
• Info products and courses
• Boring products and services that need explaining
• DTC with a clear problem or outcome, for example teeth whitening, sleep, pain relief

It's less about the label and more about this question:

Can you honestly say “We help [who] with [problem] so they can [outcome]”?

If the answer is yes, this framework fits.

The course is designed for both: improving an existing page and building a new one from scratch.

If your page is already “fine”, that usually means you are sitting on most of the upside without realising it.

Most people I work with are not starting from a blank screen. They have a page that sort of works, but it was never built with a clear argument or any real use of behavioural psychology or persuasive copy principles. It is a collection of ideas, not a deliberate system.

The course gives you a process you can use whatever stage you are at:

• to map out the argument and structure of your page, so every section has a clear job
• to turn behavioural psychology and copy principles into concrete decisions about what to say, where, and in what order
• to translate that structure into actual words on the page, so headlines, body, proof, and calls to action all work together instead of fighting each other

If you are starting from zero, you just follow that process from the beginning. You go from blank page to a first version that already does the important persuasive work, instead of guessing your way to “fine” over months.

Actually both.

If you're a founder or marketer writing your own pages, this gives you a process so you're not guessing or copying what everyone else does.

If you're a copywriter, it gives you a framework you can plug clients into and a way to explain and defend your choices.

I wrote it so a smart non-writer can follow it, but it goes deep enough that pro writers tell me they keep it open when they work.

You don't need a copywriting background to use it. I explain everything in plain English.

If you've been writing for years, you'll recognise some ideas. The difference is that:

• it is all laid out as one system rather than scattered tips
• there are real examples from launches and campaigns, not just theory

Beginners won't be lost. Experienced people won't feel talked down to.

The framework is designed for a page that sells one clear thing at a time.

So:

• If your company has one main product or service, you can use it on your homepage.
• If you have lots of products, use the framework on the pages one level down, for example individual product pages, campaign pages, feature launches, lead magnet pages.

You can still use the principles to tighten a busy homepage, but it really earns its keep on pages where the reader only has to decide about one offer.

Yes.

The course focuses on what each section needs to do, how to order information, and what makes a message clear and believable.

You can use the prompts and examples in English, then either write your page in English or adapt the structure and logic into your own language.

Yes. In some ways it matters even more.

If people find you through content or search, if you get referrals and introductions, or if you do podcasts, webinars, or events, they all end the same way. Someone asks “Where can I find out more?” and you send them to a page.

If that page does a weak job, the upstream effort is wasted whether you paid for the traffic or not.

Paid ads just make the waste more obvious.

You get access to an interactive workspace with the full landing page course inside.

It's not a PDF or a pile of loose notes. It’s a structured, step-by-step playbook you work through as you build or rewrite your own page.

Inside the workspace you’ll find nine comprehensive modules that:

• take you from blank slate or existing page to a finished landing page built on psychology and behaviour, not guesswork
• show you what your page needs to do, how to structure it, and how to write each section
• give you questions, prompts, and checkpoints to work through alongside your own page, so you always know what to do next
• include reference sections you can come back to whenever you write the next page, so it stays useful long after the first pass

There aren't any videos. That’s deliberate. You get the raw, useful material in written form, so you can skim, search, and apply it while you work, instead of sitting through hours of padded video just to justify a higher price tag.

The course runs on a platform called Coda, which is free to use. After you buy, you’ll get a link to the course workspace. The first time you open it you’ll be asked to create a free Coda account if you don’t already have one, then you’re straight into the material.

In other words, you’re buying a working landing page playbook you can keep using on every future offer, not a one-and-done piece of content.

You can read the whole thing in a few hours.

Applying it depends on where you are starting from:

• If you're starting from scratch, you can get to a solid first draft in a day if you sit down and work through it.
• If you're tightening an existing page, you can work section by section over a few evenings or a weekend.

The framework is written so you can:

• read it once end to end
• then use it as a reference while you write, rather than having to learn it like a subject at school

It's grounded in real pages.

Inside you'll see:

• real examples from launches and campaigns
• weak versus strong versions of sections, with commentary on what changed
• the actual landing page structure I've used in the wild

I talk about principles, but always tied to how they show up on the page.

Both.

You'll get:

• the overall layout and section order, so you know what comes where and why
• guidance on how to visually group elements so they make sense
• detailed help on what to say in each part

You don't need to be a designer, but you'll come away knowing:

• what to put above the fold
• how to order the sections
• where to place CTAs and proof so the story actually lands

You can use it as many times as you like.

It's not tied to a single page or offer. Once you understand the framework, you can:

• use it on new products and services
• use it on different audiences
• use it on new campaigns and experiments

Most people start by using it on their main page. Then they bring it back out when they:

• launch a new feature
• spin up a new funnel
• help someone else with a page

Free stuff and AI are fine for inspiration. They're not a replacement for a proven framework.

The course is different in a few ways:

• It's one joined-up system, not twenty disconnected tips.
• It's based on pages that have moved real money, not what sounds clever.
• It tells you what to think about and decide before you write, not just what words to paste into a template.

You can still use AI and templates after this. The difference is:

• you'll know what to ask for
• you'll know how to judge whether what they give you is any good
• you'll have a structure to plug AI outputs into, instead of letting them lead

You get ongoing access.

Right now the course lives as a living online document. When I update or add examples:

• I update that doc
• you see the new version

You won't have to repay for new versions.

Licence wise:

• It's fine to share and use it inside your own company or team.
• It's not OK to resell the course itself, copy it into your own products, or hand the raw material to clients as if you created it.

If you're an agency or freelancer, the intended use is:

• you learn and use the framework
• you apply it on client projects
• you can show clients the high level structure if that helps explain your work

Yes. If your job involves bringing in customers, improving conversion, or writing pages that sell, this is exactly what a training budget is for.

If it's useful, here's a draft email you can send to your manager:

Yes. Many founders and teams buy the course through their company.

If you use it to improve your marketing and sales funnels, it is normally treated as a training or professional development cost. Because the £299 price is VAT included, a VAT registered business can usually reclaim the VAT, and the remaining amount reduces your taxable profit, so the real cost is lower than £299. Your accountant will know the exact treatment for your set-up.

The bigger benefit is that the skill stays in the business. You are not buying a one-off page. You are buying a reusable framework for building landing pages around human psychology and behaviour, which you can keep applying to future offers, campaigns, and hires.

The course itself is self-serve.

I’m not promising live reviews for everyone who buys. That wouldn’t be fair on either of us.

From time to time I may offer limited teardown slots as a separate, higher-ticket service. If you’re on my list, you’ll hear about that if and when I do it.

But you should buy this assuming:

• you’re getting a framework
• you’re doing the work
• you’re using the examples and checklists to self-diagnose

If you buy it, go through it, and genuinely feel it hasn’t helped you improve a landing page, email me within 30 days and I’ll refund you.

No hoops. No “show me your homework” requirements. I’d rather you trusted me and told other people it was worth it.

The only thing I ask is that you:

• come to it in good faith
• actually open it, read it, and execute on my advice.

Only you can decide that, but a simple way to look at it is this: how valuable is it to reliably turn more of your visitors into customers?

The course is built on psychology, behavioural science, and practical persuasion techniques. Human nature doesn't change, so once you understand how to build a page around those forces, you can keep using that skill on every future offer.

It probably makes sense for you if:

• your landing page is the main place where people decide whether to buy, book, or apply
• you're already spending time or money sending people to that page
• you want a repeatable way to improve conversion across this and future pages, not another one-off tweak

Whether it takes ten extra customers or a hundred over the life of your business, a page that consistently converts better will usually repay £399.00 £299 many, many, many times over.

You're not buying a quick trick or a single template. You're buying a way to stop guessing at the one part of your funnel every prospect sees, and a framework you can keep applying as your offers, traffic, and prices change.

If that still doesn't feel worth £399.00 £299 to you, you probably shouldn't buy it.