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Become a clear, compelling, engaging writer.
I've taken 600+ hours to condense 6 years of real world copywriting experience into clear, actionable guides so you know how to control words and dictate your future.
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"John has a rare ability to distil complex techniques into simple principles anyone can learn."
Courtney Symons—
Editor in Chief | shopify
Tim Hanson—
SEO Content Strategist | FiveThreeOh.com
Can you persuade?
Do you know how to compel people to act, avoid corporate speak, and leave a powerful impression?
Do you know the secrets of clear writing and how to be concise?
Do you know how to shake off academic complexity, turn prospects into customers, or convert words into cash?
Or is copywriting a bit of a mystery still?
Struggling with low conversions?
Nervous about publishing that post?
Hesitant about sending that email?
Tired of bad copy costing you money?
Failing to captivate your customers?There's a very good reason for it all.And it's not your fault.
"John inspires me. Daily.
(Read: I get jealous of his mind)."
Jasmin Alić—
Copywriter | Hey Jay
"John’s copywriting guide is a godsend to writers, wannabe writers, and those who think they aren’t cut out for writing. I can’t wait to see what gets added over time and to keep growing as a writer. It’s giving me the confidence to raise my copywriting rates. Phenomenal resource. 10/10."
Melissa Malec—
Content Writer | Melissa Malec Marketing
School taught you terribly
Actually, it's worse than that.They taught you the exact opposite of what you should do.Here are the 11 ways school inadvertently screwed you:
01/ No practical application
You weren't taught how to be clear, engaging, persuasive, or convincing.Instead, English class focused on writing essays about books.
02/ Misunderstanding of purpose
You weren't taught to consider the purpose of your writing.You weren't taught to understand the needs and expectations of an audience.
03/ Writing was "creative"
You were taught to see writing as a creative pursuit instead of a skill that needed to be developed and improved.
"No doubt, John's guides, advice, and professional execution will be of benefit to any potential client"
Ryan Musselman—
Content Strategist | Parade Studio
“I've been following and learning from John on LinkedIn since February. So purchasing his guide was an easy decision. John consistently delivers a remarkable level of quality, and the guide is no exception. In fact, I've immediately made several adjustments on my website. Now, it feels more welcoming and human :)”
Kate Sotsenko—
Founder | TheGoodBusy.com
04/ Rewarded for bad writing
Your teachers had misconceptions about what good writing is.They rewarded you for long, complex, flowery language.And so, that became your dangerous habit.
05/ Little emphasis on editing
You weren't taught to understand what could be edited or deleted.Instead, you were incentivised to hit an arbitrary word count.
06/ Lack of coaching
Without feedback and coaching, you didn't know how to improve your writing.Instead, feedback was vague like "be more descriptive" or "be more analytical".
"John is first to mind when any of my clients ask for a copywriter, for a damn good reason."
Tim Hanson—
Content Strategist | FiveThreeOh
"With 30 years of bid writing under my belt, I thought I was a professional. I was wrong. John's guide has already improved my writing in leaps and bounds, and I find myself going back it every time I compose and then edit. One of the best investments you can make in yourself, and strongly recommended to anyone who writes anything for a living."
John Leonard—
Bid Writer | Fixatex Ltd
07/ Writing was undervalued
The ability to persuade with words wasn't given any attention. Maths and science took precedence.Algebra and the periodic table were prioritised over a skill with the tools of communication.
08/ Writing was made complicated
You were taught to obsess over grammar.Or you weren't taught about it at all.
09/ Writing was solitary
You were taught that writing is solitary activity, discouraging you from seeking feedback.So, when it got hard you felt alone and had nobody to turn to for help.
"John is one of the best copywriters I know. The amount of dedication he puts into his craft is extraordinary."
Lara Acosta—
Social Media Marketer | LA Digital
“The information inside John's guide blew my mind! It wasn't a guide that only said "Write short sentences." It showed which factors to keep in mind. What makes people read (or skip). What tactics to use. With examples!”
Sayanta Goswami—
LinkedIn Ghostwriter
10/ Gifted not skilled
Nobody told you writing well is a skill anyone can learn.It felt like there were a fortunate few bestowed with mastery, and you're either born a good writer or not.
11/ No preparation for business
Nobody taught you how to use words to sell and persuade.And so, you've had zero preparation for writing at work or in business.
Hey, maybe you enjoyed English at school. But did it teach you the writing skills you need today?Or did it just teach you to pass exams?
"If good writing was illegal, John would be serving a life sentence."
Dina Calakovic—
Content Marketer | Authority Marketing
“Finding John, and learning from his experience, has made all the difference in my ability to write persuasive copy. His guide covers EVERYTHING. I owe a lot of my business success to the copy his knowledge has helped me write.”
Katrina Romain—
Founder | Beyond Body Weight Loss
Become a clear, compelling writer
30 day money back guarantee
And that bad training still affects you today
No wonder good writing is elusive.You've never had it broken down or explained.You've just been doing your best, making best guesses, knowing that you need to be clear and concise but not knowing how.
Everything's at risk
Here's the impact:
01/ Ineffective communication
You know what you want to say but you can't put it into words. You struggle to express your thoughts clearly and effectively, which likely impacts your business or career growth.
02/ No audience engagement
Devoid of purpose or audience understanding, your writing fails to resonate or engage. Quite isolating.
03/ Feeling lost
In situations where communication is valued you probably feel completely inadequate.
04/ Fear of mistakes
School's grading system, which favoured an adherence to rules has instilled a fear of making mistakes.
05/ Lost opportunity
Poor writing has probably cost you opportunities in your professional life.
06/ Communication skill gap
You still write like an academic but you're not sure how to fix it.Or worse, you're blind to the bad writing school instilled in you.
"The level of obsession, skill, passion, and attention to detail for his craft is incredible."
Matt Barker—
Ghostwriter | Matt Barker Copywriting
“Verified purchaser right here! So much value and I’ve barely nicked the surface. Incredible resource and worth every penny!”
Wendy (Bower) Gertridge—
Founder | Editorial Strategists
And so...
You can’t effectively make your point, your writing is unfocused, and your message is unnecessarily cluttered.It rarely achieves what you hope for.Worse, you don't know how to use words to convince people to act. To give you their hard earned money.Your opportunity, hindered.
Your reputation, damaged.
Your business, at risk.
Your ideas, muted.
And if you don’t change, two things are true:
01/ You rely on luck
You rely on how well you can guess what a good writer would have written.
02/ People will out-write you
+ They get your client
+ They make your money
+ They have your freedom
+ They land your dream job
+ They enjoy your pay rise
+ They launch your business
+ They become the authority
+ They secure your investment
+ They convince your customers
+ They persuade your prospects
They dictate your future by better controlling the tools of communication.Words.
"I’ve already gone through it twice since purchasing! It's been a game changer for me. I bought John's course to improve my writing. I didn't expect the section on editing to have such a profound impact on me. The mindset shift I experienced as a result is beyond words. My perspective on writing has changed since investing in John's course."
Srinivas Vakati—
Founder | Scalable Systems
Become a clear, compelling writer
30 day money back guarantee
But what if you did control words...
and use them to dictate your future?Imagine having that superpower.You would persuade customers and captivate clients.You would clearly and concisely explain your view of the world.You would feel confident to press publish. Imagine being proud of your writing.Even better, you could spark action with words alone.You could make a difference.
Imagine taking that skill anywhere...
To any company. To any country. In any economy.Writing well is a meta skill and it's portable.A good writer will always find work.Even better, imagine applying that skill to your own venture.These millionaires and billionaires think writing well is pretty important...
"If you're a VC, a lawyer, a painter, a podcaster, an accountant, a comedian...you write. Learn to write!"
Sahil Lavingia—
Founder, Gumroad
"Been a rule at 37 Signals/Basecamp since 1999. Hire the best writer."
Jason Fried—
Founder, Basecamp
"Communication is important. How you say things, what you say, style is really important. So, take the time and get it right!"
Chamath Palihapitiya—
Founder, Social Captial
"People who write thoughtful email intros make two recipients feel great with a single note. Easy way to stand out. Great writing is a superpower."
Jeff Morris Jr.—
VC, Chapter One
How will you direct this new power?
Will you use it to secure your next sale? Your next 1,000 sales?Or to convince the client currently weighing you up?Will you write your way into a new job? With a higher salary?Will you use it to bag the promotion you deserve?Will you join me and write for a living?Will you overhaul your emails and get people actually listening to you?Will you use it to define precisely what you want your colleagues to do?Will you rewrite your website to make it absolutely clear what your user gets for giving you money?Will you change a single word on a button and spike sales? (This really happens)Will you do all these things?You'll definitely do more than one.What's that worth over your entire life? £1,000? £10,000? £100,000?I can unlock it all for you.
John Harrison—
Copywriter [6+ years]
Hi! I'm John :)
I'm the human behind the words at copywriting.io and the Atomic Copywriting Guides.I've been a copywriter for over 6 years now.I've tested lots of copywriting techniques in websites, apps, emails, and ads. I've worked in startups and huge corporations. I've seen it all.I live in the copywriting trenches, so my advice is battle tested.I've used my skill with words to launch my own company, Penfriend ($40k on launch day) and build a personal brand on LinkedIn (48,000+ followers)I know what works.
Some of the companies I've copywritten for
"John’s email campaign was one of the best performing Zoopla have ever seen. Benchmark open rates are around 40%. His emails achieved around 68%. They wanted to know who designed these emails to offer them a job!"
Cal Graham—
VP Customer Acquisition | Wayhome
Become a clear, compelling writer
30 day money back guarantee
I've spent 10,000+ hours as a copywriter
I've sent armies of words to battle for attention and ultimately, action.And I've spent over 600+ hours condensing everything I know about writing well into guides for you to follow.I preach that good writing should be atomic.Atoms are both the building blocks of all life, and the smallest, irreducible unit of matter.That’s how I think of good copy.It should say everything you need to say, in a single irreducible unit.All the meaning.
All the soul.
In the fewest words.And I'll show you how to do it all in...
My Atomic Copywriting Guides
Here's what's within your grasp:
"John's principles are a playbook on how to write, and therefore, how to think."
Ludo Lacay—
Co Founder | Napo
Adam Judeh—
Founder | Opsfx
Guide 01
My Atomic Editing Guide
How to be concise without losing your soul
Great writing is only possible with great editing
School rewarded you for hitting a word count.But in real life you get rewarded for removing as much as you can, without affecting the meaning or stifling your personality.In my Atomic Editing Guide, I show you exactly what to cut from your writing to leave it lean, without stripping your voice.
Price: $99
30 day money back guarantee
You'll learn my 14 proven editing techniques:
01/
What never to include in your writing if you want to sound confident and decisive.
02/
The simple "substitution technique". Learn how changing just one word can dramatically power up your prose.
03/
When you cut these common phrases from your writing, you'll notice a surge in engagement and readability.
04/
What if you could slash your word count while boosting clarity and conversion? Learn the secret to leaner, more effective communication.
05/
What three common verbs are you using that might be sabotaging your copy’s effectiveness?
06/
You think your copy is tight? Uncover hidden redundancies that are holding back its potential. Transform every line into a powerful tool for engagement and conversion.
07/
What's the secret to making your writing crisp and attention-grabbing?Learn the simple swaps that transform fluff into powerful statements.
08/
Discover the linguistic mechanism that streamlines your writing and boosts the impact of your words.
09/
Why do some writers captivate while others bore?Uncover the counterintuitive secret to powerful descriptions that leave readers wanting more.
10/
The quickest way to lose a reader's interest? Overexplain.Learn the easiest hack to keeping your writing tight and your readers engaged.
11/
Why do some words win in the battle for attention?The answer could redefine how you write.
12/
Do you know how changing one small writing habit can significantly improve your content's readability?
13/
The quickest way to improve your writing?Use this little-known tactic for maximum clarity and engagement.
14/
The 4 stages in the editing hierarchy most writers ignore.Discover them and watch your writing elevate.
My Atomic Editing Guide
Price: $99
30 day money back guarantee
"These are wonderful! Love that second one about the writer and the editor."
David Perell—
Founder | WRITE OF PASSAGE
Gustavo dos Reis—
Marketing Expert | Toptal
Guide 02
My Atomic Writing Guide
How to be engaging, interesting, and memorable
Boring writing is just as bad as complex writing
You can't afford to be boring today.You must get attention, keep it, sell with emotion, and drive people to act.You won't convert most people without knowing how to do these things.In my Atomic Writing Guide, I show you exactly how to get attention, write with emotion, and leave an impression. You'll become fresh, interesting, and memorable.
Price: $99
30 day money back guarantee
You'll learn my 12 writing rules:
01/
Discover the under-the-radar technique that transforms mundane text into memorable messaging.Experience the unseen power of phonetic stylistics.
02/
You think your writing is clear? Think again.Master these subtle cues to steer your reader smoothly through any story or argument and watch their engagement soar.
03/
Everyone thinks clarity is key, but do you know the secret behind achieving it? Learn the method that not only enhances your communication but also captivates your audience, leading to better engagement and results.
04/
Most copy is instantly forgettable. But there's a way to make sure yours sticks.Learn how to make your message resonate and remain in the reader’s mind.
05/
Why do some sentence structures win more influence than others?Discover the secret hidden in the most compelling speeches.
06/
What could possibly turn your good writing into great writing?It’s not just talent, it’s knowing something most overlook.
07/
What small change can dramatically enhance the impact of your words?
08/
Why do professional writers often ignore one of the most common grammar rules?
09/
What you might be missing in your everyday writing could be the key to perfect clarity.
10/
Discover the simple mechanism that transforms dull sentences into vibrant narratives that readers can’t resist.
11/
Learn the simple linguistic twist that brings your true self to the forefront of your communications.It’s the only way to write authenticity for business.
12/
What if you could captivate your audience while staying true to your unique voice?
My Atomic Writing Guide
Price: $99
30 day money back guarantee
Matt Thomas—
Owner | Perfect Prose Writing & Editing
Guide 03
My Atomic Landing Page Guide
How to convert readers into customers
[A framework that made $41,674 in 24 hours]
Every second and cent is wasted if your landing page copy sucks
It doesn't matter how many people you send to your site if your landing page copy isn't optimised to convert.You either leave money on the table, or worse, risk killing your business.In my Atomic Landing Page Guide, I show you exactly what to write, in what order, and how to use psychology to convince people their money should be in your bank account.I used my framework for my own company, Penfriend.My results:01/ A 77% conversion rate [visitor to free trial]
02/ $41,674 on launch day
Price: $799
30 day money back guarantee
Jamie Lake—
Director | Lakenson Solutions Ltd
My Atomic Editing Guide
Price: $99
30 day guarantee
My Atomic Writing Guide
Price: $99
30 day guarantee
My Atomic Landing Page Guide
Price: $799
30 day guarantee
Lifetime updates
Pay once, but get updates for life.As I improve my copywriting knowledge, I'll pass it on to you. And I'll never ask for another penny.But, as the guide grows, so must the price. So basically, you pay for the product on the day you buy it.Lock in today's price and tomorrow's value.
40% discount secured!
Next steps:
Keep your eye out for emails from me (john@copywriting.io) as I build and release the course!
Write landing pages that convert without months of trial and error
No more blank pages. No more guessing. My video course breaks down the exact landing page framework that brought in $41,674 in 24 hours when I launched my own startup.
$790.00
$445 [pre-sale ends 1st March]
30 day money back guarantee
You need to write a landing page but you don't know where to start.
01/ Problem
02/
03/
04/
05/And so you end up in one of two places:01/ You don't write it
02/ You take a stab at itLet's say you're up for the challenge, and you take a stab at writing a landing page.
But are you a pro copywriter?
If you are, you don't need me.But if you're not a pro copywriter and you need to convince people to buy your thing, you might want to stick around.Because without my course, who would write your landing page?If my experience is anything to go by it'll be you, or someone in Product, or Marketing, or the Founder. Someone who isn't trained to convince or persuade. Someone who doesn't know copywriting frameworks, someone with a different skill set, no real time to commit, who has a completely separate, full time role.They'll write it.
Which means you rely on how lucky that person is
You rely on how well they guessed what an expert Copywriter would have written.You don't rely on luck for your health, your house, your car, your kids, or your money...So, why rely on luck in business?Actually, I know why.And it's not your fault.
Nobody teaches you copywriting at school
Nobody trained you to write clearly, or convincingly.You weren't privy to the secret that, if you control the tools of communication, you dictate the future.Instead teachers forced you to read old books and write boring essays. You were trained to hit a word count.And now their training suffocates your business.
At best, you're leaving money on the table
At worst, your business dies.It wouldn't be so galling if a competitor out worked you, or had a better product, or more investment.You could deal with that.But to fail simply because people didn't quite understand why they should part with their cash?That would sting.
Without great copy, you're wasting your marketing budget
And your time budget.And your energy budget.It's all wasted if you're sending people to a homepage where the words, the only thing that could make them part with their cash, weren't written by a pro.It's as if you're paying people to come to a house party, but you're homeless.So, hire a full time, expert Copywriter?If only it were that easy.
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Hitting your inbox in a few minutes:+ Section 1 of the guide
+ My Copywriting Checklists
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You've secured your 40% VIP discount 🥳Look out for emails from me about the course and if you have any questions, send me an email at john@copywriting.ioSpeak soon!
01/ My Copywriting Principles
Evergreen principles that help you write anything, for anyone
My seven principles never change, no matter what I write. They're evergreen.+ Ad sales copy
+ Blog articles
+ Investor pitch decks
+ LinkedIn bios
+ Cold emails
+ LinkedIn posts
+ NewslettersThey're unchanging because they're based on human nature, not fads or gimmicks.
