Senior Content Designer and Product Copywriter

Created the Atomic Copy writing methodology, a complete system for clear, persuasive writing, taught to 47,900+ LinkedIn followers and 300+ paying customers through a writing guide and a landing page course. Grew that audience from zero in 12 months, five posts a week, and a weekly newsletter to 2,600+ subscribers at a 45% open rate. One landing page cheat sheet reached 1M+ views.

Wrote Napo's launch landing page and get-a-quote flow over four rounds of user testing, for a pet insurance startup that went on to raise a £15 million Series A.

Client work since 2021, in tech, finance, and consumer sectors, including Top Apps, Smarter Rent, Master Your Art, Red-on-line, Zero Down Lease, Bolt Energy Services, and Hire & Fire Your Kids: landing pages, website rewrites, onboarding flows, email sequences, ads, and brochures.

Co-founded an AI-powered B2B blog writing tool and owned all copy across acquisition, onboarding, and retention. I led product messaging, learning firsthand how to communicate what AI does without overselling or underwhelming.

The launch ran on LinkedIn alone, organically, and made $41,674 (£32,936) in 24 hours, with more than a third from top-tier annual subscriptions. The landing page converted 77% of visitors into free trials. A weekly newsletter nurtured prospects at 40% to 60% open rates.

Springer Nature Group retained me for two consecutive six-month contracts at £600 a day to raise content maturity across the organisation and sharpen product copy for SNAPP, the group's researcher submission platform.

Wrote in-app UX copy, onboarding content, sales funnel pages, product emails, promotional emails, and newsletters for researchers, reviewers, universities, foundations, and editors, working in Figma with designers and researchers.

Designed a five-level content maturity scoring model and built a Coda-based reporting tool to assess content maturity across the organisation and prioritise improvements, in partnership with senior stakeholders. Worked with change management on strategic messaging, including mission and vision statements for SNAPP, with the C-suite as stakeholders.

Joined as employee 15 and served as sole content owner across product, marketing, and operations for Wayhome, a property fintech backed by £500 million in institutional capital. Built the Wayhome voice from scratch and held final authority on all messaging.

Designed the end-to-end customer journey, much of it in Figma: web pages, landing pages, forms, product flows, transactional emails, and internal guides. Shaped the value proposition and messaging that supported product-market fit, helping customers trust a new financial model with their life savings.

Partnered with legal counsel to translate complex shareholder agreements into plain English, producing FCA-compliant copy while strengthening customer confidence. Lifecycle email campaigns achieved 65%+ unique open rates and 7%+ unique click-through rates.

Built and delivered company-wide tone of voice training and writing standards. Conducted user research that informed both product features and messaging strategy.