Dictate your future by being a better writer

Battle tested copywriting advice to help you get sales, customers, investment, new jobs, promotions, and anything else where words are involved. So, everything.

Courtney Symons

"John has a rare ability to distil complex techniques into simple principles anyone can learn."Courtney Symons
Editor in Chief, Shopify

Ray Rafiq Omar

"John's principles are a playbook on how to write, and therefore, how to think."Ludo Lacay
Co Founder, Napo

David Perell

"These are wonderful!!
Love that second one about the writer and the editor."
David Perell
Founder, Write of Passage

John Harrison Copywriter

John Harrison
UX Copywriter

Hello, I'm John

I'm the human behind the words at copywriting.ioI work as a freelance UX Copywriter.I've tested lots of copywriting techniques in websites, apps, and emails.I know what works.I also know what happens if you get it wrong...


Other people will get the thing you want

They'll get the sales. They'll get the investment. They'll get the customers.Because, if you don't know what you're doing with words, other people will out-write you.They'll dictate your future by better controlling words, the tools of persuasion and conviction.I'm here to help.Write Your Future is my free copywriting guide to help you control words, the only tools you have to transfer ideas and make things happen.When you can be clear and concise, powerful and precise, when you can convince and persuade, you can dictate the future.

Copywriting flex...

Out-writing a £2.1 billion property website


The number 1 UK property website, Zoopla, (market cap of £2.1 BILLION) use my emails as best practice in their training materials because my open rates and click through rates smashed their dedicated, in-house, writing team's numbers.

From the horse's mouth...

Cal Graham, Head of Marketing, Wayhome

"John’s email campaign was one of the best performing Zoopla have ever seen. Benchmark open rates are around 40%. His emails achieved around 60%. They wanted to know who designed these emails to offer them a job!"

Cal Graham
VP Customer Acquisition, Wayhome

Cal Graham, Head of Marketing, Wayhome

Don't know copywriting best practice?

Copywriting flex...

Launching the UK's fastest growing insurtech


Napo are overwhelmed with customers because I helped nail their value proposition, landing pages, and buying flow. A good problem to have!

From the horse's mouth...

Cal Graham, Head of Marketing, Wayhome

"John ran key sessions to define Napo's brand positioning before we launched. He taught the team about UX frameworks and ran creative, fun sessions. Since then, our sales have sky-rocketed. Thanks, John!"

Amy Wei
UX Program Manager, Napo

Cal Graham, Head of Marketing, Wayhome

Can't afford an expert copywriter's
6-figure salary?

Your skill with words affects whether you get what you want, or not

So, not knowing how to write well limits your potential.Words are the only tools we have to make things happen.If you can master the tool, you can dictate your future.

But nobody taught you how

You were screwed at school.So was I.Think back to English class. What were you taught? How to structure thought in written form? How to use language as a tool to get your message across?Were you taught to write clearly and concisely? Were you ever taught to persuade, sell, or get an idea out of your mind, as exactly as possible, into the mind of another?You know, useful stuff like that?I bet not.

You were taught to hit a word count

If you're like me, you'll remember Shakespeare, Dickens, Chaucer, and a host of other literary checkboxes.You'll remember waffling about 'themes'. And why were you waffling?Because you were desperately trying to hit a word count.If anything ruined the way we're taught to write, it's forced word counts. They breed long, complex, snaking sentences. That was your training.So, it’s no wonder people ignore your emails,investors don’t fund you,your deals don't come through,your tweets aren't retweeted,your customers don't reply,your readers bounce,your boss doesn't promote you,your employees don't do what you expect,your application is binned,your audience is bored...

And it'll only get worse

Because, a world of remote work amplifies the need to write well.Good writing isn’t a nice-to-have. It’s vital.It always was, it’s just that now, it’s becoming painfully obvious.Not knowing how to write well is suffocating your opportunities and your potential.

But what if you could control words, and use them to dictate your future?

Imagine being able to use words, as the tool they are, to start dictating your future.Imagine having that superpower.You would persuade customers. You would captivate clients.You would clearly and concisely explain your view of the world.You would feel confident to press publish.Imagine being proud of your contributions.People would read your work and say that was insightful!Even better, imagine lighting a fire in people. Imagine sparking action with words alone. Imagine making a difference.

Imagine taking that skill anywhere

To any company. To any country. In any economy.Writing well is a meta skill and it's portable.A good writer will always find work.Even better, imagine applying this skill to your own venture.These successful people agree...

"If you're a VC, a lawyer, a painter, a podcaster, an accountant, a comedian...you write. Learn to write!"

Sahil Lavingia
Founder, Gumroad

"Been a rule at 37 Signals/Basecamp since 1999. Hire the best writer."

Jason Fried
Founder, Basecamp

"Communication is important. How you say things, what you say, style is really important. So, take the time and get it right!"

Chamath Palihapitiya
Founder, Social Captial

"People who write thoughtful email intros make two recipients feel great with a single note. Easy way to stand out. Great writing is a superpower."

Jeff Morris Jr.
VC, Chapter One

But, how valuable could it be to get better at words?

Well, it depends what you do with them. How will you direct this new power?Will you use it to secure your next sale? Your next 10 sales?Will you use it to bag that promotion?Will you write your way into a new job? With a higher salary?Will you join me and write for a living?Will you overhaul your emails and get people listening to you?Will you use it to define precisely what it is you want your colleagues to do?Will you rewrite your website to make it absolutely clear what your user gets for giving you money?Will you change a single word on a button and spike sales? (This really happens)Will you do all these things?You'll definitely do more than one.What's that worth over your entire life? £1,000? £10,000? £100,000?

I can unlock this power for you

But why should you listen to me?Because, frankly, the fact we're not taught to write well has bothered me so much that I've spent a ton of time digging into what makes good writing good.I discovered new teachers in Cervantes, Pascal, Churchill, and Defoe.But I built my own techniques, my own principles, and my own strategies. I test them every day in my job as a writer in a start up.And I share them all in my free copywriting guide, Write Your Future.

The power of the written word

In 2015, I wrote my way to a £77,000 investment for my menswear business that made £0 profit.That's not to say I duped the investors. Rather, to show that I only got the investment because of the words I chose, the order I put them in, and the story they told.I also used these new powers when I wanted to get paid to write. It was the ultimate test. Could I simply write my way into a job that I had no business applying for? Turns out it's possible.I’m still here writing every day, practising, getting better, and putting my superpower to good use.

You can have this superpower too

I want to help you become a better writer so you can use words as tools to do great things.Once you unlock the power of words, and experience the superpower that is controlling them, you’ll wonder how you survived so far.It sounds simple in hindsight. Whoever best controls the written word, best controls the future, right?So, don’t let other people out-write you.Don’t miss out on that job, that sale, that promotion, that investment because someone else out-wrote you.If you can't write well, you're relying on luck. And that's not a strategy.Take control of words.Make them work for you.Write Your Future.

copywriting.io logo

Right now, the success of your business relies on how well a non-Copywriter has guessed what to write on your homepage


Words.The tools humans invented to get ideas from one mind to another.The way we communicate and get things done.How we sell things and make money.

Words are crucial

But who wrote the words on your homepage, the most important page on your site?A pro Copywriter? Probably not.It was either you, or someone in Product, or Marketing, someone who isn't trained to convince or persuade, someone who doesn't know copywriting frameworks, someone with a different skill set, no real time to commit, and a completely separate, full time role.They wrote it.

Which means you rely on how lucky that person was

You rely on how well they guessed what an expert Copywriter would have written.You don't rely on luck for your health, your house, your car, your kids, or your money...So, why rely on luck in business?Actually, I know why.And it's not your fault.

Nobody taught you to wield words as the powerful tools they truly are

Nobody trained you to write clearly, or convincingly.You weren't privy to the secret that, if you control the tools of communication, you dictate the future.Instead teachers forced you to read old books and write boring essays. You were trained to hit a word count.And now their training suffocates your business.

At best, you're leaving money on the table

At worst, your business dies.It wouldn't be so galling if a competitor out worked you, or had a better product, or more investment.You could deal with that.But to fail simply because people didn't quite understand why they should part with their cash?That would sting.

Without great copy, you're wasting your marketing budget

And your time budget.And your energy budget.It's all wasted if you're sending people to a homepage where the words, the only thing that could make them part with their cash, weren't written by a pro.It's as if you're paying people to come to a house party, but you're homeless.So, hire a full time, expert Copywriter?If only it were that easy.

Expert Copywriters command £130k salaries

And the absolute masters will charge you £100k+ for a simple sales funnel.Some will only write for you if you give them equity as well.

To recap

1. Only words can cause sales
2. But a non-Copywriter wrote your homepage
3. So you're relying on luck
4. And wasting your marketing budget
3. But hiring a full time Copywriter is expensive
So...

What if you could get an expert Copywriter to make your homepage convert better without paying their £130k salary?

And all in 10 days.Because that's what I'm offering.

John Harrison Copywriter

John Harrison
UX Copywriter

Hi, I'm John

I'm the human behind the words at copywriting.ioI work as a freelance UX Copywriter.I've tested lots of copywriting techniques in websites, apps, and emails.I know what works.I also know what happens if you get it wrong...

Other people will get the thing you want

They'll get the sales. They'll get the customers. They'll get the deal.Because, if you don't know what you're doing with words, other companies will out-write you.They'll dictate your future by better controlling words, the tools of persuasion and conviction.I'm here to help.

I'll rewrite your homepage, me, an expert Copywriter

I'll rewrite it using:1. battle-tested copywriting frameworks
2. psychological copywriting techniques
3. 5+ years of learning what works

Courtney Symons

"John has a rare ability to distil complex techniques into simple principles anyone can learn."

Courtney Symons
Editor in Chief, Shopify

Courtney Symons

And I'll do it for less than 3% of a pro Copywriter's full time salary

Get the most important page on your site sorted.Everything else can come later when you can afford that full time Copywriter.In the meantime, plug the biggest leak.Your homepage.

XXX

xxx

Ray Rafiq Omar

"John's principles are a playbook on how to write, and therefore, how to think."

Ludo Lacay
Co Founder, Napo

Courtney Symons

Need a pro Copywriter?

Hire me to write for you


The more information you include in your message, the better.Help me understand what success looks like, potential deliverables, and if there's a strict deadline!


☑️ My day rate is £750 (+ VAT)
☑️ Jobs take a few days to a few weeks
☑️ Clients typically spend £5k to £15k

Time on your side?

Use my free copywriting guide


☑️ 8 copywriting principles I use daily
☑️ 11 things to kill from your copy
☑️ 16 powerful, persuasive copy tips

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